Director of PR & Communications

JobsCloseBy Editorial Insights

Minor Hotels is seeking a Director of PR & Communications in Brisbane, a full-time onsite role to lead the PR team and drive high-impact campaigns across media, social and influencer channels for a global portfolio including Anantara, Avani and Oaks. You will manage media relations, social strategy, influencer partnerships, events and crisis communications while steering brand launches, partnerships and budgets. Ideal candidates have 5 to 8 years in PR or communications, proven cross-market leadership, strong writing and stakeholder skills, and proficiency with PR tools and analytics. To apply, tailor your resume with measurable campaigns, craft a concise cover note, and demonstrate cross-market impact and crisis examples; Australian or New Zealand working rights are required.

Company Description

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Job Description

Minor Hotels are seeking a Director of PR & Communications to lead the PR team and drive high-impact initiatives across media, social, and influencer channels, ensuring consistent messaging and visibility across all properties. This role is central to delivering campaigns for new brand launches, property openings, and strategic partnerships, while managing crisis communications and building strong relationships with internal and external stakeholders.

Key Responsibilities:

• Lead corporate affairs and media relations, maintaining strong journalist and influencer relationships.
• Oversee social media strategy, content development, and reporting across all brand and property channels.
• Manage influencer collaborations, partnership campaigns, and PR events, ensuring alignment with business goals.
• Lead crisis communications, ensuring timely, accurate, and consistent messaging.
• Plan and execute PR campaigns for brand and property launches, portfolio initiatives, and strategic partnerships.
• Monitor and report on campaign performance, providing insights to guide strategy and decision-making.
• Mentor and develop the PR team, setting clear objectives and performance standards.
• Oversee budgets, project management systems, and operational processes to deliver high-quality campaigns on time.

Qualifications

What We’re Looking For:

• Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field.
• 5-8 years’ experience in PR or communications, ideally in-house or agency-side.
• Proven leadership managing PR or communications teams across multiple markets.
• Expertise in media relations, corporate communications, crisis management, social media, and influencer campaigns.
• Excellent written and verbal communication skills with high editorial standards.
• Strong project management and stakeholder engagement skills.
• Proficiency in PR, media monitoring, social listening, and project management tools.
• Strategic, proactive, and solutions-focused mindset with attention to detail.

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.