Executive Advisor - Global Business Services (GBS)

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ServiceNow is seeking an experienced GBS Executive Advisor for EMEA North to drive activation of the Global GBS GTM strategy, accelerate pipeline and NNACV, and deepen CXO engagement across regional beats, reporting to the Global Head of GBS GTM. The ideal candidate blends GBS or shared services know how with senior stakeholder influence in a matrix, SaaS or enterprise tech, and a track record of delivering measurable outcomes in 7+ years of GTM strategy or operations, with 3+ in a senior role. This onsite Amsterdam role requires strong analytics, storytelling, and cross functional collaboration with Marketing, Field, and Partners. To apply, tailor your resume with quantified results, showcase executive level advisory and AI driven initiatives, and provide clear OKR led impact examples.

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As the GBS Executive Advisor for EMEA North, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the GBS portfolio tailored for your region. Reporting directly to the Global Head of GBS GTM, you will champion CXO customer engagement and ensure operational excellence through regionalized activation and measurable impact. This role is ideal for a results-oriented leader with a passion for customer-centricity, AI-driven innovation and cross-functional collaboration. 

Key Responsibilities 

• Activate Global GBS GTM strategy for EMEA North by leading the immersion and activation of initiatives within distinct regional beats, driving scalable and consistent execution across teams and external partners, to maximize pipeline generation, progression, and new net annual contract value (NNACV) and sustainable growth for the region. 

• Establish regular operating cadence with Field leaders to align business objectives, target account lists and execution plans. 

• Engage directly with a broad set of CXO customers, focused on Head of GBS persona, ensuring their needs are understood and met. Foster strong relationships and drive adoption and evangelism through practitioner-led advisory and feedback loops. 

• Design and execute scalable engagement models that reach multiple customers simultaneously, maximizing impact and pipeline generation. 

• Elevate, simplify, and transform GBS messaging in partnership with the Marketing and Industry teams, ensuring clarity and impact across all channels in the region. 

• Measure, analyze, and refine business KPIs and Regional OKRs to track performance and drive continuous improvement. Provide actionable insights to leadership and stakeholders. 

• Stay ahead of market trends, competitive shifts, and emerging technologies to inform AI-native GBS GTM strategy and positioning. 

• Represent the company at industry events, panels, and executive forums. 

• Foster a culture of innovation, collaboration, and continuous improvement. 

Qualifications

• Practitioner experience in GBS, shared services or operations roles is strongly preferred. 

• 7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role. 

• Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments. 

• Deep experience engaging with senior stakeholders and influencing executive decision-making. 

• Strong analytical, communication, and storytelling skills. 

• Experience in SaaS, cloud, or enterprise technology preferred. 

• MBA or equivalent advanced degree is a plus. 

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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