Global Performance Marketing Manager

JobsCloseBy Editorial Insights

GoCardless is looking for a Global Performance Marketing Manager to own paid media strategy across UK&I, Europe and North America, reporting to the Director of Global Demand Generation. You will translate campaign narratives into high performing in platform programs on LinkedIn, Meta and Demandbase, lead audience segmentation, manage budget allocation and the agency, and drive a disciplined testing framework within a sales led ABM motion. The ideal candidate has 3–4 years of hands on B2B paid media experience, ideally in FinTech, payments or SaaS, with strong analytics and cross channel attribution. How to apply: tailor your CV to show end to end campaign ownership, measurable pipeline impact, agency management and proficiency with CRM, MAP and ABM tools, plus regional collaboration and a growth mindset.

We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). 

Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.

You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency. 

This is a specialist role operating within a sales-led GTM motion and an ABM framework.

Key Responsibilities

• Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
• Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
• Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
• Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
• Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.
• Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging.
• Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement.
• Deliver channel performance reporting, providing insights needed to assess campaign effectiveness.
• Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business.
• Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively.
• Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour.

Skills & Qualifications

• You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS.
• You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles.
• You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform.
• You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction.
• You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance.
• You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms.

Base salary range: £47,200 - £70,800

Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range (£47,200 - £59,000) until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.