GTM Specialist（Rotterdam）

Anker Innovations is on the hunt for a GTM Specialist to join its Rotterdam team. This full-time, onsite role sits at the crossroads of product launches and market strategy in the internet, electronics and games space. If you enjoy turning market signals into practical action and coordinating with product, marketing, delivery and sales teams, this could be a strong fit.

The company has a global footprint and sees Rotterdam as a key hub for European launches. You’ll lead go-to-market plans for each stage of a product’s life cycle and partner with regional colleagues to drive performance across markets and channels. The role requires comfort working in both Chinese and English, and a track record of turning data into clear, actionable plans.

If you like fast-moving environments and want a role where you shape how new products reach customers, you’ll likely feel at home in this team.

Launching a product in Rotterdam: day-to-day

In this role, you’ll develop Go-To-Market strategies for every launch stage based on market needs, covering market research, channel selection, pricing ideas, and a marketing plan, with a focus on driving solid execution across the lifecycle.

You’ll monitor market and sales data and take ownership of performance across the designated regions, spotting channel demands and uncovering opportunities that fuel growth.

Collaboration sits at the heart of the job: you’ll work closely with Product, Marketing, Delivery, and both online and offline sales operations to align on targets and maximise profitability and efficiency across the business.

What the role expects you to bring

Here are the must-have qualifications that help you succeed in this job:

• Bachelor’s degree or higher in Business, Marketing, Management, or a related field
• Proficiency in both Chinese and English, with the ability to use both as working languages
• Strong communication, teamwork, logical reasoning and data analysis skills
• Ability to work in a fast-paced, dynamic environment with solid problem-solving capabilities
• Proficiency in data analysis tools and common office software such as Excel and PowerPoint

Nice-to-haves that help you stand out

While not required, the following will strengthen your application:

• Familiarity with business intelligence tools

Tips for applicants: how to stand out

Kick off your resume with a clear example of a GTM project you led, showing end-to-end launch work, cross-functional collaboration and regional scope, make sure it demonstrates how you translated market insights into a concrete plan.

Back up the must-have skills with concrete episodes: illustrate how you used data to drive decisions, highlight moments where you communicated across languages and teams, and point to times you worked with Product, Marketing, Delivery and both online and offline sales teams to achieve targets.

Come prepared to walk through a GTM plan in an interview: outline how you’d conduct market research, choose channels, set pricing, and craft a marketing plan for a product launch, including how you’d tailor it for Rotterdam and the European market.

Ask a smart, role-specific question: inquire about how GTM success is measured across regions, what BI tools the team relies on to track performance, or how cross-functional workstreams are organized in practice.