GTM Working Student Originals & Basketball (m/f/d) temp until 31st October 2026

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Adidas is seeking a GTM Working Student Originals & Basketball (m/f/d) in Herzogenaurach for a part-time onsite role through 31 October 2026. The position supports GTM managers for Originals (80%) and Basketball (20%), helps develop a local category plan aligned with the Europe BU strategy, and collaborates with Sales and cross-functional teams while ensuring smooth sample order execution. In analytics you’ll gain exposure to a full marketplace mindset across DTC and wholesale, support the sell-in process, and perform benchmarking and trend forecasting. To apply, tailor your resume to show relevant sales, marketing or product management experience, highlight Excel, PowerPoint, and Outlook, demonstrate English fluency, include concrete cross-functional projects, and convey your passion for fashion, culture and sport with a collaborative DEI mindset.

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Purpose & Overall Relevance for the Organization:

Assisting Go-To-Market Managers Originals & Basketball in managing the business success of the categories in Central Europe by supporting the development and implementation of a robust category plan, withing the strategic framework set by Europe BU & following the Strategy execution plan.

Key Responsibilities:

GTM:

• Support for GTM managers in their daily tasks (Originals 80%, Basketball 20%).
• Support for a local category marketing plan (GTM plan) in line with strategic objectives for different product divisions.

Collaboration & Process:

• Act as a support / contact person for Sales Managers as well as cross-functional marketing teams for GTM related questions.
• Support the GTM team in developing the category plan and support handover to Sales.
• Support the efficient execution of sample order process.

Commercial & Analytics:

• Learn to build up a full marketplace attitude (all countries & channels: DTC, wholesale)
• Support the successful sell-in process.
• Work with available market data to help the team build dedicated product division plans.
• Perform marketplace analysis, benchmark, trend-forecast.

Knowledge, Skills & Abilities:

• Consumer focus with product knowledge
• Good organizational talent
• Good presentation skills
• Analytical skills
• High interest in fashion, culture & sport

Requisite Education and Experience:

• University student in the field of Business / Marketing
• Experience / previous internships in Sales / Marketing / Product management would be a plus
• Fluency in English spoken & written mandatory
• IT skills: Excel, PowerPoint, Outlook
• Openness to work with hybrid teams (remote work)
• People Connector – inclusive mindset and team player living DEI standards