Head of Category and Revenue Strategy

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HEINEKEN is seeking a Head of Category & Revenue Strategy to lead Revenue Management and Category across DB Breweries and Star Hospitality in Auckland. This permanent, full-time, onsite role reports to the Sales Director and drives profitable growth through pricing, promotions, portfolio optimization and category development for Beer, RTD and Cider. You will turn analytics into commercial recommendations, lead a high-performing team, and partner closely with Sales, Marketing, Finance and Supply Chain. The ideal candidate has 15+ years in FMCG with proven P&L impact, deep shopper insights, and strong leadership. To apply, tailor your CV to quantify impact, highlight cross-functional wins, and align with HEINEKEN values of passion, care, enjoyment and courage.

Location: Auckland
Type of Contract: Permanent, Full Time

About us

When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn, and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. 

We offer a great range of benefits and a positive, inclusive culture, including:
• Free health, life, and income protection insurance
• 5% employer KiwiSaver contribution
• Monthly product allowance
• Employee discounts across Star Hospitality venues
• Enjoyment of Life leave — an extra paid day each year
• Generous parental leave
• Wellbeing support and counselling services

About the Role

We're looking for a Head of Category & Revenue Strategy to lead the Revenue Management and Category agenda across DB Breweries and Star Hospitality. Reporting to the Sales Director and sitting on the Sales Leadership Team, you'll play a critical role in driving profitable growth through pricing, promotions, portfolio strategy, category development, and commercial insights.

In this senior leadership role, you will:

• Lead Revenue Management and Category Strategy across DB and Star Hospitality.
• Develop long-term category growth plans for Beer, RTD and Cider.
• Drive pricing, promotional effectiveness, trade investment and portfolio optimisation.
• Turn insights and analytics into commercial recommendations that deliver business results.
• Partner closely with Sales, Marketing, Finance, Supply Chain and senior stakeholders across the business.
• Lead and develop a high-performing Category and Revenue Management team.

About You

• 15+ years' experience in Category Management, Revenue Management and Sales within FMCG.
• Proven ability to deliver commercial and P&L outcomes.
• Deep understanding of shopper behaviour, category growth and customer strategy.
• Strong leadership, influencing and stakeholder management skills.
• Highly analytical with the ability to translate data into action.

If you're ready to influence big decisions, lead high-performing teams, and drive commercial growth across iconic brands, we'd love to hear from you.