Head of Growth

JobsCloseBy Editorial Insights

The Shelf is seeking a Head of Growth Marketing to own a unified go to market engine and drive enterprise pipeline, blending demand gen, ABM, influencer marketing, paid channels, and AI first content with a true full funnel mindset, and this is a remote friendly role. You will lead brand expansion, target thirty five to forty new enterprise accounts worth about one million each, and expand Fortune 1000 relationships while owning the budget and P&L. The ideal candidate has seven to ten years in growth or demand generation, is hands on across channels, data driven, and a bold collaborative leader who thrives in ambiguity. To apply, showcase measurable ROI with a scalable growth engine and concrete CAC and LTV improvements.

About The Shelf

At The Shelf, we hack algorithms with outrageous creativity and data-backed insights, turning cultural relevance into measurable ROI.

We’re scaling fast, partnering with top-tier brands, and building a marketing engine that practices what we preach. Now, we need a Head of Growth Marketing to lead our own evolution — making The Shelf a category-leading brand while driving relentless revenue growth.

In this role, you’ll take full-funnel ownership: AI-powered content, paid media, ABM, influencer-led outreach, and event-driven flywheels. You’ll fuse brand and demand, designing programs that generate pipeline today and brand equity tomorrow.

What You'll Own & Deliver

Strategic Growth Mandate

● Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content.

● Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space.

● Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition.

Key Objectives & Milestones

● Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients.

● Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem.

● Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar.

Growth Levers & Execution

● AI-Powered Content Engine: Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more

using generative tools.

● Influencer & Creator Strategy: Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable

allowlisting, and embed influence into acquisition strategies.

●Account-Based Marketing (ABM): Target top enterprise logos with segmentation, executive content, ads, VIP experiences, and hyper-personalized campaigns.

● Paid & Organic Acquisition: Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and

optimization.

● Event & Content Flywheel: Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel

inputs.

● Measurement & Optimization: Define metrics, build dashboards, run experiments, and optimize channels across the funnel.

Leadership & Cross-Functional Coordination

● Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration.

● Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI.

● Build, mentor, and lead a high-performance marketing team (internal + agency).

● Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments.

● Report to executive leadership on performance, forecasts, growth strategy, and brand health.

What you'll do

• A reliable stream of enterprise leads and $1M+ opportunities sourced or influenced by marketing.
• Elevated brand authority — press features, awards, thought leadership recognition, influencer mentions, and increased share of voice.
• A content → demand → attribution flywheel that scales efficiently.
• Marketing growth that maintains strong ROI: controlled CAC, increasing LTV, and improved funnel conversions.
• A mature and empowered marketing team executing autonomously under your leadership.

You, the Perfect Match

• 7–10+ years in growth marketing, demand generation, or related roles, with significant leadership experience.
• Proven experience scaling enterprise B2B or high-growth marketing organizations, ideally in adjacent fields like influencer, social, retail media, or performance marketing.
• Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies.
• Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization.
• Hands-on digital marketer: SEO, paid media, content, conversion optimization — you’re not purely strategic but also operational.
• Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor.
• Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution.
• Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership.

Why the Shelf

• You’ll operate at the intersection of creativity, influence, and performance — not just an “influencer agency,” but a data-first growth partner.
• You’ll build legacy: this role sits squarely at the engine of our future success.
• You’ll work with a global team of creative, strategic, and data-first minds.
• Our culture values boldness, curiosity, and impact over hierarchy.
• Remote-friendly with roots in Atlanta, we value flexibility and high performance.

If the chance to lead The Shelf’s evolution — from high performer to category leader — gets you fired up, we’d love to hear from you. Apply now and join us in building the next generation of influencer-driven growth.