Marketing Manager

JobsCloseBy Editorial Insights

Kinross is seeking a Marketing Manager who can own an annual multi‑channel plan and lead a team to grow visitors, elevate the brand, and drive revenue across Cellar Door, Bistro, Events, Hotel and Wine Club. The ideal candidate blends strategic storytelling with digital execution, experience managing multi‑channel campaigns, Shopify, eDMs, SEO, analytics, and agency partnerships, and a proven ROI. You’ll champion Kinross voice and visuals, oversee content from planning to posting, and collaborate with the CEO and department heads. To stand out, tailor your CV to show leadership, cross‑functional impact, and a love of wine or curiosity to learn; highlight concrete results with data.

At Kinross, we're more than a cellar door, bistro, and boutique hotel

We're a home of five iconic Central Otago wine partners, a place where people gather, taste, laugh, learn, and fall in love with our region, one glass at a time.

We're looking for a Marketing Manager who brings a creative, strategic, and brand-loving approach to champion everything we do: wine, dine, stay, events, memberships, and magical guest experiences. If you're a storyteller at heart, a digital dynamo, and thieve in a fast-paced environment where no two days are the same..

This role will grow our visitors, elevate our brand, and drive sales revenue across all areas of Kinross. You'll be the leader of our marketing, supporting each department with content, campaigns, smart strategy, and creativity that spark results.

You will:

• Build and execute a full annual marketing plan across all channels: social, paid media, eDMs, website, data, SEO, PR, onsite collateral and more.
• Develop strategic campaigns that deliver awareness, engagement, and sales.
• Lead the Marketing Executive, support cross-department teams, and work with external digital/creative agencies to deliver cost-effective, high-quality output.

Champion the Kinross brand:

• Protect and evolve the Kinross voice, tone, and visual standards.
• Bring consistency, quality and creativity to everything guests see.

Create and manage content:

• Oversee planning, filming, writing, posting and refining content across platforms.
• Build an engaging, wine-soaked content calendar that excites and converts.

Drive digital excellence:

• Manage Shopify listings, Wine Club communications and, and eDM campaigns.
• Report on analytics to consistently improve performance and ROI.
• Work closely with the CEO, Exec, and department managers to lift revenue across Cellar Door, Bistro, Events, Hotel and Wine Club.

You'll bring:

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• 5+ years of experience in marketing, with digital experience strongly preferred.
• Proven experience managing multi-channel campaigns and projects.
• Confidence working autonomously and communicating with non‑technical teams.
• Strong digital skills across social, ecommerce, CRM and analytics platforms.
• Excellent copywriting and content creation capabilities.
• An organised, energetic, detail‑driven way of working.
• A love for wine - or at least the enthusiasm to learn!

You’ll join a vibrant, passionate team in a spectacular part of Central Otago, where creativity is encouraged and your ideas genuinely shape our future.