Marketing Specialist

JobsCloseBy Editorial Insights

AsureQuality is seeking a Marketing Specialist to join its Strategic Marketing Team in Auckland. This full-time role translates complex technical and regulatory information into clear B2B messaging, develops campaigns and sales enablement tools, and supports product marketing and events. You’ll work with technical experts and sales to build segmentation, conduct customer interviews, and shape positioning that drives commercial outcomes. The ideal candidate is a commercially minded B2B marketer with strong writing, experience turning science into customer benefits, and a proven track record with eDMs, collateral, RFPs, and CRM segmentation. Apply with a concise portfolio and examples of cross-functional collaboration, and note your hybrid arrangement in Auckland.

Company Description

Everyday our experienced team of 1,700+ people work alongside farmers, producers, and others throughout the food supply chain to help them uphold what Aotearoa stands for in food - a higher standard of quality and safety. 

We are passionate about our shared role as Kaitiaki Kai, guardians of food, and have a deep responsibility to do the right thing for food and the environments it comes from. 

We are committed to attracting, developing, and retaining great people, and supporting them to be the best they can be. We know diverse teams are stronger teams and we believe in fairness and opportunity for all. 

Job Description

Step into a newly created role in our Strategic Marketing Team as a Marketing Specialist. As one of four people in the team for this large NZ organisation, you will be able to learn from senior level team members.

Translate complex technical and scientific information into clear, B2B customer-focused marketing. Your campaigns, content, and sales enablement tools will help customers understand the value of our products and services, while supporting strong commercial outcomes.

Key Responsibilities:

• Translate complex technical, scientific & regulatory information into clear, B2B customer-focused messaging.
• Develop compelling marketing communications for eDMs, collateral, presentations, and RFP responses.
• Develop sales enablement tools and collateral that help our Sales & Customer Service teams communicate product value effectively.
• Create & manage campaign audiences and segmentation to support targeted customer communications.
• Reach out to customers to arrange customer interviews and support customer insight activities to inform product positioning & value propositions.
• Support product marketing campaigns and event delivery.

Qualifications

About You:

A commercially minded B2B marketer with fantastic writing skills and able to convert complex information into clear, customer-focused messaging.

You understand that great marketing starts with understanding the customer and communicating value - not features.   You're curious, proactive, and confident working with people across the business, from technical specialists to sales teams. 

You bring:

• A degree in marketing, communications, business, or a related discipline.
• Prior experience in B2B marketing, ideally within an organisation in the food, science, regulatory, primary industries, or similar technical industries.
• Proven experience creating eDMs, sales collateral, customer communications, presentations, and RFP responses for B2B audiences
• The ability to translate complex technical, scientific, or regulatory information into clear, persuasive, benefit-led messaging.
• A strong customer focus and an instinct for connecting product features to customer needs and outcomes.
• Experience creating target audiences and customer segments within CRM and marketing automation tools.

Additional Information

Key Benefits:

• Hybrid working offered – ideally work in our Mt Wellington office 2 days per week, Blockhouse Bay Laboratory 1 day per week and can work from home up to 2 days per week.
• 8 hours per day, anytime between 7am and 6pm, Monday to Friday. (40 hours per week).
• Full-time permanent position
• Salary level salary + annual salary reviews
• Respectful, supportive and transparent workplace culture

Helping Aotearoa shape a better food world - Join us today!