National Field Sales Manager - General Trade

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Based in Auckland this onsite fulltime role leads a national team of 11 Territory Managers, owning disciplined execution, planning, forecasting and commercial delivery across New Zealand’s General Trade channel. You’ll set field standards, shape customer experiences and drive NSV, margin, distribution and portfolio growth while building a supportive, high performance culture and embedding new ways of working. What matters most: proven FMCG or field sales leadership, strong commercial judgement and data driven decision making, confident negotiation and stakeholder management, excellent communication, and comfort with CRM and Power BI. To apply, send your CV and a tailored cover letter with outcomes and examples of team development and data led strategies.

Drive Growth. Be the Difference.

At DKSH, our mission is to enhance lives by connecting people with exceptional products, services, and insights. As the trusted partner for companies looking to expand their reach in Asia and beyond, we are dedicated to driving growth across our Business Units: Consumer Goods, Healthcare, Performance Materials, and Technology.

National Field Sales Manager – General Trade

We are seeking an experienced, people-focused National Field Sales Manager – General Trade to lead execution, capability, and commercial performance across New Zealand’s General Trade channel. This is a high-impact leadership role shaping field standards, customer engagement, and team performance nationwide.

The Opportunity

You will lead a national team of 11 Territory Managers, owning disciplined execution, planning, forecasting, and commercial delivery across all regions. You will drive consistent field standards and ensure strong customer experiences while achieving growth and margin targets.

Key Responsibilities

• Lead, coach, and mentor Territory Managers, including regular in-field coaching
• Build a high-support, high-accountability team culture
• Lift capability across negotiation, ranging, execution, and commercial acumen
• Deliver NSV, margin, distribution, and portfolio growth targets
• Drive consistent merchandising, display, and promotional execution
• Use insights and tools (including Power BI) to inform decision-making
• Own field execution strategy for website customer conversion

What You’ll Bring

• Proven FMCG or field sales leadership experience
• Strong commercial judgement supported by disciplined planning and analysis
• Confident negotiation, influencing, and stakeholder management skills
• Exceptional communication and interpersonal skills
• Ability to lead change and embed new ways of working
• Highly organised, resilient, and detail-focused
• Experience with sales execution tools, CRM, or Power BI

If you’re a people-led sales leader who thrives on execution and results in a fast-paced environment, we’d love to hear from you.

Please apply with your CV and a cover letter outlining your relevant experience and what makes you the ideal candidate for this role.

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