JobsCloseBy Editorial Insights
XPENG is seeking a full-time onsite Online Engagement & Social Media Manager in Diemen to grow the Benelux audience on LinkedIn, Instagram, YouTube and TikTok produce localized multimedia content, track trends, and nurture an active online community to convert followers into brand advocates and buyers. The role also owns Benelux homepage performance, UX and conversion optimization, collaborate on SEO, and lead weekly and monthly performance reporting with A/B testing, coordinating with the Head of Marketing & PR on reputation management. To apply, share a clear growth playbook with tangible results, samples of high-impact content, and metrics like engagement, CTR, bounce rate and lead conversions; tailor your resume to show local market savvy and data-driven wins and include links to socials and case studies.
Online Engagement & Social Media Manager
Diemen
Full-time
Marketing - Marketing strategy
Responsibilities
Social Channel Fanbase Uplift & Content
Drive Audience Growth: Develop and execute aggressive acquisition strategies to rapidly grow our follower base across key Benelux social channels (focusing on LinkedIn, Instagram, YouTube, and TikTok).
Produce Interactive Content: Create and curate highly shareable, localized multimedia content (Reels, TikToks, interactive polls, and livestreams) designed to spark conversations and viral reach.
Track Digital Trends: Monitor emerging platform features, algorithm changes, and digital trends to maximize organic reach and maintain cultural relevance.
Online Community Engagement
Build Relationships: Manage daily interactions with followers, brand advocates, and EV enthusiasts to foster a loyal, highly active online community.
Spur Conversions: Turn passive followers into active brand champions and prospective buyers through interactive Q&As, exclusive sneak peeks, and digital activations.
Manage Reputation: Monitor online sentiment and respond swiftly to public feedback or queries in close coordination with the Head of Marketing & PR.
Homepage & Website Performance Optimization
Optimize Homepage Experience: Own the performance of the local Benelux homepages, ensuring clear messaging, intuitive visual hierarchy, and frictionless user flows that immediately capture visitor interest.
Improve User Experience: Analyze user behavior across all local digital touchpoints to identify navigation friction points and optimize the digital customer journey.
Boost Conversion Rates: Redesign and optimize local landing pages and homepage modules to increase critical conversion rates, such as test-drive bookings and vehicle configurations.
Enhance SEO & Traffic: Collaborate with the digital marketing team to drive high-quality organic traffic to the homepage and deep pages via optimized copy and search engine best practices.
Data Analysis & Testing
Track Performance: Deliver weekly and monthly analytical reports tracking engagement rates, audience growth metrics, and web/homepage KPIs (e.g., bounce rates, scroll depth, CTR, and lead attribution).
Run A/B Tests: Continuously experiment with homepage content formats, website layouts, and calls-to-action (CTAs) to refine performance based on data.
Qualifications
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