Product Content Writer
Heidi HealthJobsCloseBy Editorial Insights
Heidi Health seeks a high‑output, product‑obsessed content writer to translate its AI Care Partner into specialty‑focused narratives across written and video formats for a London onsite role. You’ll build a scalable use‑case engine, craft use‑case breakdowns, day‑in‑the‑life stories, workflow examples, landing pages, and sales enablement materials, and produce 50+ product videos in six months. Ideal candidates have 3‑6+ years in product content or SaaS, preferably healthtech, a strong portfolio, scriptwriting experience, and the ability to research complex domains and write clearly for multiple audiences. Apply with a focused portfolio that demonstrates adoption impact, revenue outcomes, cross‑functional collaboration, and adaptability.
Who We Are
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
The Role
We’re looking for a high-output, product-obsessed content writer who can translate Heidi’s capabilities into compelling, specialty-specific stories across video and written formats.
This is not a blog-writing role.
This is a product storytelling engine role.
You will create high-volume, high-quality content that showcases how Heidi works across:
Every specialty
Every workflow
Every care setting
Every type of clinician
You will turn product capability into clear, practical, real-world use cases that drive adoption, engagement, and revenue.
What you’ll do
1. Specialty-Specific Product Content (Core Focus)
Develop scalable content that demonstrates how Heidi works across specialties, including (but not limited to):
Primary Care
General Practice
Family Medicine
Urgent Care
Rural & Remote
Medical Specialties
Cardiology
Endocrinology
Gastroenterology
Neurology
Respiratory
Infectious Disease
Geriatrics
Oncology
Rheumatology
Nephrology
Haematology
Surgical Specialties
Orthopaedics
General Surgery
ENT
Urology
Plastics
Vascular
Neurosurgery
Ophthalmology
Women’s & Children’s Health
Obstetrics
Gynaecology
Fertility
Paediatrics
Neonatology
Mental Health
Psychiatry
Psychology
Addiction Medicine
Allied Health
Physiotherapy
Occupational Therapy
Speech Pathology
Dietetics
Podiatry
Chiropractic
Other Care Settings
Emergency Medicine
Telehealth
Hospitalists
Community Health
Aged Care
Home Care
Multi-disciplinary teams
For each, you will create:
Use case breakdowns
“Day in the life” narratives
Workflow-specific examples
Documentation before/after scenarios
Template-driven content
Website landing pages
Sales enablement materials
2. High-Volume Product Video Content
Own and produce short-form and mid-form product content, including:
Feature walkthrough videos
“Heidi for [Specialty]” videos
Workflow simulations
Real-world scenario demos
Social-native product clips (LinkedIn, Instagram, TikTok)
Customer scenario explainers
Launch and feature announcement videos
You should be comfortable:
Writing scripts
Structuring tight, outcome-focused narratives
Turning complex features into simple stories
Collaborating with design and growth teams
Being on-camera (optional but strongly preferred)
3. Use Case Engine Development
Build scalable systems to generate repeatable, specialty-driven content:
Use-case frameworks
Template libraries
Objection-handling content
Pain-point mapping by specialty
Clinical language adaptation by audience type
Persona-driven product positioning
You will help answer:
How does Heidi help a cardiologist think better during consult?
How does it support a psychiatrist conducting a long therapy session?
How does it reduce admin load in a busy orthopaedic clinic?
How does it support telehealth documentation?
How does it help a registrar vs a consultant?
How does it scale across multi-site practices?
4. Cross-Functional Product Collaboration
Work closely with:
Product team (feature understanding)
Growth team (conversion-focused content)
Sales (battlecards and objection handling)
Customer success (real-world stories)
Founders (vision and positioning)
You must be comfortable diving deep into product mechanics — and translating them into clarity.
What Success Looks Like
In your first 6 months, you will have:
Launched specialty-specific landing pages
Built a scalable “Heidi for Every Specialty” content library
Produced 50+ high-quality product videos
Delivered consistent weekly written product content
Increased specialty-driven acquisition
Improved product understanding across the funnel
What we’re looking for
You are:
Obsessed with product storytelling
Comfortable producing high volumes of content without sacrificing quality
Able to simplify complex technology
Deeply curious about clinical workflows
Structured and systematic in content creation
Outcome-focused (not just output-focused)
You have:
3–6+ years in product content, product marketing, or SaaS content
Experience in B2B SaaS (healthtech strongly preferred)
Strong portfolio of product-focused writing
Scriptwriting experience for video
Ability to independently research complex domains
A bias toward clarity and utility over fluff
Bonus:
Clinical background or experience writing for healthcare
On-camera presence
Experience working in a high-growth startup
What do we believe in?
Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.
Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.
Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.
Why you should join Heidi 🚀
Real product momentum. We’re not trying to generate interest, we’re channeling it.
Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.
Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.
Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.
Global reach. Help shape our international expansion as we bring Heidi to key international markets.
Growth and balance. Enjoy a personal development budget, dedicated wellness days, one month work from anywhere in the world and your birthday off to recharge.
Flexibility that works. A hybrid environment, with 3 days in the office.
Heidi’s commitment to Diversity, Equity and Inclusion
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.