Product Designer - Digital Platforms (Real Estate, CRM & AI) (f/m/d) | 80–100% | Hybrid Working Model | Zürich, Switzerland

SMG Swiss Marketplace Group is seeking a Product Designer for Digital Platforms (Real Estate, CRM & AI) (f/m/d) in Zürich. This full-time role is offered with a hybrid working model and a workload of 80–100%. The company runs a network of leading online marketplaces across real estate, automotive, general classifieds and finance & insurance, including Homegate, ImmoScout24 and Flatfox, and is built on values like Better Together, Aim High and Act Responsibly. This position will appeal to designers who love shaping multi-brand experiences and want to push the integration of AI into everyday product design.

The successful candidate will help shape and scale products for both real estate professionals and property seekers, working across Homegate, ImmoScout24, Flatfox and CRM tools used to manage listings and inquiries. You’ll collaborate with Product Managers, Engineers, Data Analysts, Sales and other stakeholders to uncover customer insights through discovery and research, then translate those findings into market-ready experiences. The role invites you to pioneer AI-native design methods and contribute to a scalable design system that spans multiple brands, all with the aim of helping people find homes faster and delivering high-quality, qualified leads to listers. The team operates across six countries, Switzerland, Serbia, Vietnam, France, Germany and India, so you’ll join a diverse group that values creativity and continuous learning.

Day to day, you’ll craft seamless user journeys that lift listing quality, visibility and performance across both consumer and business experiences on web and mobile. You’ll weave AI tools into your practice, from rapid AI-driven wireframes to generative UI concepts and interactive prototypes, and you’ll use automated synthesis of user feedback to inform decisions. You’ll build and maintain scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for design tokens, governance, accessibility checks and design-to-code pipelines. Working closely with Product Managers, Data Analysts and Engineers, you’ll run experiments like A/B tests and fake door tests, plus user research sessions, to reduce friction and boost key acquisition metrics. You’ll also help establish AI Design Ops guidelines to elevate quality and efficiency across the team.

What you’ll bring to the role

• Five-plus years as a Product Designer or Senior Product Designer shaping complex B2C digital marketplaces or subscription products across Web, iOS and Android
• Proven track record of using AI within the design lifecycle to generate UI concepts, prototype quickly, synthesize UX research and automate workflows
• Experience building, documenting and maintaining scalable multi-brand design systems, including AI-assisted governance of design tokens, components and pipelines
• Strong grounding in user-centered design, with both quantitative and qualitative research, A/B testing and data-informed decisions to lift conversions and subscription growth
• Excellent cross-functional communication in English, collaborating effectively with international, multi-disciplinary engineering and product teams

Nice-to-haves

• German language proficiency at a working level or higher is a strong advantage

Compensation, benefits and working details

You’ll enjoy six weeks of holidays per year, with the option to buy ten additional days. The role follows a 40-hour work week with flexitime, capped at 45 hours, and a hybrid setup that supports remote work. Parental leave is generous: 18 weeks for maternity and 6 weeks for paternity/adoption. For travel and commuting, SMG provides a SBB Half-Fare Card and first-class travel between SMG offices in Switzerland. The company practices gender-neutral pay and offers transparent career paths, plus you can choose your gear, Mac or Windows laptop and either an iPhone, Samsung or Pixel mobile. The environment is described as inclusive and innovative, where your voice matters.

Advice for applicants

Lead with your most relevant, senior product design experiences on your CV, especially anything tied to real estate or multi-brand marketplaces, and be sure to call out your cross-platform work on Web, iOS and Android.

Show concrete evidence of AI in your design process, include case studies or metrics that demonstrate how AI-driven UI generation, rapid prototyping, research synthesis or workflow automation moved the needle on product goals.

Be ready to discuss how you’ve built or contributed to scalable design systems across brands, including how you governed tokens and components and used AI tools to streamline governance and design-to-code pipelines.

Prepare to talk through end-to-end design reasoning: how you conducted user research, how you ran A/B tests, and how you translated insights into features that improved conversion or acquisition metrics. Also think about how you collaborate with PMs, data analysts and engineers across geographies.

How to apply

To apply, please send your detailed CV and feel free to include any supporting documents that will help us understand why you are the perfect fit.