Regional Marketing Manager

JobsCloseBy Editorial Insights

Etihad Airways is recruiting a hands-on Regional Marketing Manager to drive full-funnel campaigns across regional markets from its Abu Dhabi hub. You’ll coordinate paid, owned and earned media, manage timelines and assets, and ensure on-brand execution that supports demand stimulation, route performance and revenue growth. The role blends creative flair with commercial rigor, requires strong multi-market coordination, agency management, and disciplined performance tracking (reach, engagement, traffic, bookings, CPA). Requirements include 5 years of consumer marketing experience (airlines or retail preferred), a bachelor’s degree, high organization, and willingness to travel up to 20%. To apply, tailor your resume to multi-market campaigns, quantify ROI, highlight collaboration with revenue teams, and submit via www.etihad.com; beware the recruitment fraud alert in the posting.

Job Description

We are seeking a hands-on Marketing Manager to execute full-funnel marketing activity across a defined set of markets in the region. This role is focused on coordination, delivery, and optimisation, with strong exposure to both brand and performance marketing in a premium, global airline environment.Working closely with senior marketing leaders and commercial and revenue teams, you will ensure campaigns are executed flawlessly, on time, and on brand, while supporting commercial objectives such as demand stimulation, route performance, and revenue growth.The role is well suited to someone with a strong creative flair who can confidently manage creative development while balancing commercial objectives, performance metrics, and return on investment.

Campaign Execution & Delivery:

• Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
• Coordinate activity across paid, owned, and earned channels, including digital, social, sponsorships, OOH, partnerships, and CRM, to deliver the country execution plans for assigned markets.
• Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
• Ensure all activity reflects Etihad’s premium brand positioning while remaining locally relevant.

Market & Stakeholder Coordination:

• Act as the day-to-day marketing contact for assigned markets.
• Partner with internal teams across the Revenue & Commercial division to align execution with commercial priorities.
• Support market-specific initiatives including tactical offers, seasonal activity, and new route launches.
• Manage external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.

Performance Tracking & Optimization:

• Track campaign performance across key metrics such as reach, engagement, traffic, bookings, and CPA.
• Support reporting and post-campaign reviews, identifying insights and optimization opportunities.

Ways of Working:

• Operate with exceptional attention to detail and accuracy.
• Manage multiple workstreams concurrently in a fast-paced environment.
• Actively engage markets through up to 20% travel to build local knowledge and relationships.

Qualifications

• 5 years of marketing experience in a consumer-facing business, ideally within airlines or retail.
• Bachelor’s degree
• Solid experience executing multi-channel marketing campaigns.
• Highly organized, delivery-focused, and comfortable managing multiple workstreams.
• Experience working with agencies and multiple internal stakeholders.
• Commercially curious and keen to understand what drives performance.
• Willing and excited to travel and engage with markets on the ground.

Additional Information

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.