Retail Area Manager – South Australia | BCF…Inspire. Lead. Adventure.

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BCF is seeking a Retail Area Manager for South Australia to lead multiple stores with a focus on operational excellence, people development, and customer first experiences, with travel across regional SA. You’ll drive sales and profit through strategic planning, coach Store Managers, and cultivate a growth culture while delivering an omni-channel customer journey. Key requirements include proven hands-on leadership in area or multi-site roles, a people-first mindset, data driven commercial acumen, and comfort with travel and a fast paced environment. To apply, tailor your resume to highlight multi-store leadership with quantified results, provide examples of improving customer experience and profitability, and demonstrate readiness for rotational travel.

About the Role…As a key member of our Retail Leadership Team, you’ll drive operational excellence and lead with purpose — inspiring teams, delivering commercial results, and shaping the customer experience across your area.

You’ll play a pivotal role in building strong store leadership capability, fostering team culture, and delivering exceptional customer experiences that help Australians get outdoors and live their best adventures. 

What You’ll Bring

• ·Proven, Hands-On Leadership Experience – Experience leading large teams in an Area Manager role or multi-site leadership role
• People-First Leadership - Leads with empathy and accountability — builds strong teams, inspires performance, and develops future leaders.
• Commercial and Strategic Acumen - Strong ability to analyse performance data, identify opportunities, and translate insights into tangible business results.
• Willingness to Travel - Comfortable rotational travel across regional South Australia — a mix of day trips and overnight stays.
• Thrives Under Pressure - Operates confidently in fast-paced, complex environments with agility, resilience, and clear decision-making. 

Key Accountabilities

• Drive Sales & Profit Growth - Drive sales and profit performance across all stores through strategic planning, financial management, and operational excellence.
• Lead & Develop High Performing Teams: Lead, coach, and develop Store Managers to build high-performing, customer-focused teams.
• Build a Culture of Growth & Succession: Foster a culture of growth, ensuring succession planning and people development are always front of mind.
• Champin the Customer Experience - Champion customer experience, ensuring every store delivers an omni-channel experience that keeps customers coming back.
• Navigate Change with Confidence - Navigate change and complexity, adapting quickly to business shifts and seasonal trends.
• Build Strong Partnerships - Build strong relationships across teams, peers, and stakeholders to deliver shared success.

Why You’ll Love It Here…At BCF, we’re not just about products — we’re about passion. You’ll join a business that values collaboration, authenticity, and leadership that makes a difference. Every day is about helping our customers enjoy the outdoors, and we want you to help our teams do the same. 

You’ll be supported by a passionate Retail Operations Manager and a broader team who believe in empowering leaders to own their area, innovate, and succeed.  

Ready to lead your next adventure? Apply today and take the next step in your retail leadership journey with BCF! 

Our Culture of Inclusion: Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.