Sales Director - Data Licensing
XperiXperi, the tech company behind TiVo Ads, is expanding its UK footprint with a London-based Sales Director to lead the data licensing business. The role sits in a newly formed European data sales team and is remote with a hybrid option, focused on driving revenue from TiVo’s TV viewership data licensing product. The data product captures viewership from Smart TVs via automatic content recognition to measure linear and streaming tune-in and advertising engagement. This is a good fit for someone who thrives in a startup mindset, loves the advertising and tech space, and enjoys building relationships with clients and partners across the UK and EU.
TiVo Ads operates within Xperi and aims to connect studios, networks and advertisers with audiences in meaningful ways. Xperi itself is a publicly traded technology company (NYSE: XPER) headquartered in San Jose, with teams across North America, Europe and Asia. If you’re drawn to a company that values innovation and collaboration and you want a role with visible impact on the way audiences are reached and measured, this could be the right fit.
The London-based role is designed for someone who can blend strategic leadership with hands-on sales execution, translating a shifting CTV landscape into clear, revenue-generating actions. You’ll be working with clients across the advertising and technology ecosystem as the data licensing portfolio grows in the UK and beyond.
A day-to-day rhythm in data licensing
Your core mission is to establish and execute a go-to-market plan that delivers on ambitious targets in a newly created sales division. You’ll identify and pursue new clients, building strong direct relationships as well as partnerships with third parties to broaden the reach of TiVo’s data licensing product. As the market evolves, you’ll articulate how TiVo’s data capabilities fit into current TV and digital advertising strategies, using your knowledge of the industry to inform conversations, proposals and demonstrations.
Communicating clearly with stakeholders across the business will help accelerate outcomes, and you’ll stay organised as you balance internal commitments with external client needs. Public speaking at industry events will be part of the mix, and you’ll collaborate closely with internal teams and senior leaders to align on goals and share best practices across the organization.
What this role demands
- A proven track record of meeting or exceeding revenue targets in advertising sales
- At least seven years of client-facing experience in the advertising field
- Experience spanning advertising and technology with a solid grasp of client KPIs
- A startup mindset and a customer-centric stance, comfortable with aggressive growth targets
- Deep knowledge of TV data applications that power the digital advertising ecosystem, including audience creation and measurement
- A collaborative, humble approach and the ability to work with clients, cross-functional teams and senior leadership
- Nice-to-haves: prior experience presenting at industry conferences or events
- Nice-to-haves: familiarity with data licensing products or the TV data ecosystem
Pay, benefits and practical details
The role sits within Xperi, a publicly traded company with a global presence in North America, Europe and Asia. The London-based position offers a remote or hybrid setup, with responsibility for managing UK and EU clients as the data licensing portfolio expands.
Compensation is described as competitive and includes salary, equity and bonuses, complemented by comprehensive benefits designed to support work-life balance, health and financial security.
Employees benefit from generous time off, including flexible holiday and sick leave, plus health and wellness initiatives and a charitable match program to support community giving. Perks vary by location and can include employee discounts, travel reimbursements, subsidised cafes and access to fitness facilities.
The work arrangement combines the best of in-office collaboration and remote flexibility, offering a hybrid environment that supports both teamwork and focused solo work.
Life at Xperi
At Xperi, the company foregrounds People, Customers, Performance and Innovation. The environment is described as one where every employee has a voice, belongs, feels safe and valued, and knows that their unique contributions matter to the business.
Pay, stock and benefits are designed to reflect that commitment, with programs intended to support personal wellbeing, financial security and shared success. The rewards package includes competitive compensation, equity and bonuses, alongside a broad benefits offering meant to help employees balance life, protect health and plan for the future.
Beyond the basics, there are location-specific perks such as discounts, travel support, subsidised food options and fitness facilities. A flexible, hybrid work setup is part of the package, giving you both in-person collaboration and the convenience of working from home when appropriate.
Tips for applicants stepping into this role
Lead with your seven-plus years of client-facing advertising experience at the top of your resume, and directly call out any deals or launches in data licensing, TV data or Ad Tech that you’ve driven to revenue.
When you describe your must-have skills, back them with concrete outcomes: the targets you hit, the size of the accounts you’ve managed, and how your approach adapted to the evolving CTV and measurement landscape.
In interviews, come prepared with a plan for how you would build and execute a GTM strategy for TiVo’s data licensing product in the UK and EU, including target verticals, prospective partners and a sense of the sales motion you’d employ.
Ask a pointed question about the data licensing roadmap and partnerships: what are the top priorities for growth in the UK and EU, and how does the team measure success for this role in the early months?