Sales Director - Data Licensing

Xperi is a publicly traded technology company shaping the future of entertainment with a portfolio that powers experiences in homes, on the go and across intelligent devices. Through TiVo Ads, they connect studios, networks and advertisers with real audiences to boost viewership and engagement across live TV, on demand and streaming. The company is based in San Jose, California and operates across North America, Europe and Asia, with a London-based role that will influence the UK and EU markets as the data licensing business grows.

TiVo Ads is now looking for a Sales Director to lead data licensing in Europe from London, working remotely with a hybrid setup. This role is ideal for someone with a startup mindset who can navigate a shifting CTV and ad tech landscape, articulate a compelling value proposition for data-driven advertising, and build lasting relationships with clients and partners across the UK and beyond.

The data licensing product involves viewership data passively captured from Smart TVs via automatic content recognition to measure linear and streaming tune-in and ad effectiveness. The person who fills this position will help bring this offering to market in the UK, then scale across the UK and EU as the portfolio expands, engaging clients across the advertising and technology ecosystems.

What You’ll Do In TiVo Ads Data Licensing

You will own the go-to-market strategy for the UK data licensing business, driving revenue growth and building a robust sales pipeline in a newly developed team. You’ll identify and pursue new clients while cultivating strong relationships with both direct advertisers and third‑party partners, translating complex TV data concepts into clear business outcomes for customers. You’ll stay on top of industry trends in CTV and ad tech, and you’ll be the face of TiVo Ads at conferences and events to raise visibility and accelerate opportunities.

You’ll work closely with internal colleagues and senior leaders to align on priorities, share best practices, and push progress across the organization. Expect to communicate regularly with stakeholders to fast-track decisions and keep campaigns on track, while maintaining a pragmatic, collaborative approach that keeps the customer at the center of strategy. As the portfolio grows, you’ll help build a culture of knowledge sharing that elevates the team’s performance and credibility.

The Right Candidate For The London Data Licensing Lead

• Must-have: Sales superstar with seven or more years of client-facing experience in the advertising industry.
• Must-have: Experience within Advertising and Technology, with a clear understanding of client KPIs.
• Must-have: Startup mentality paired with a customer-centric mindset and comfort with aggressive growth targets.
• Must-have: Deep knowledge of TV data applications that fuel the digital advertising ecosystem for audience creation and measurement of content and ads.
• Must-have: A teamwork mindset and a humble approach, ready to collaborate across functions and with senior leadership.

• Nice-to-have: Public speaking experience at industry events or conferences to raise awareness and generate opportunities.
• Nice-to-have: Ability to work across client teams, internal departments and with senior leaders to align on goals and deliver results.
• Nice-to-have: Experience managing clients across the UK and EU within the advertising and tech landscape.
• Nice-to-have: A track record of disseminating best-in-class work and fostering knowledge sharing within a team.

Pay And Practical Details For This Role

Rewards include competitive compensation (salary, equity and bonuses) and a comprehensive benefits package designed to support work‑life balance, health and financial security. The role also features generous paid time off, including flexible time off, holidays and sick time, plus health and wellness initiatives and a charitable match program. Perks vary by location and can include employee discounts, transportation reimbursements and subsidized cafes or fitness facilities. The position is London-based with a remote/hybrid setup, and it offers a path to impact a growing data licensing portfolio across the UK and EU.

Advice For Applicants For The TiVo Ads Data Licensing Role

Lead your resume with your track record in advertising sales and the seven-plus years of client-facing experience that demonstrate you can exceed targets in a growing data licensing space.

Show how you prove the must-have skills by sharing concrete examples: a startup-like initiative you led to win a major client, or a cross-functional project that translated complex TV data concepts into measurable revenue and customer value.

Prepare for interviews by talking through your understanding of CTV and ad tech, especially how TV data applications support audience creation and measurement. Bring clear explanations of how you’ve used data-driven insights to drive decisions and growth.

Ask a smart, specific question about the UK/EU go-to-market plan for the data licensing product, how success will be measured in the first 90 days, and how cross‑functional teams will collaborate to accelerate growth.