Salesforce Lead - London

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B2C2 is seeking a Salesforce Lead in London to own and advance the Salesforce instance used by 120+ users across Sales, Onboarding, Compliance, Finance, Trading and Risk. The role blends admin, development and technical project management: lead a Salesforce dev team, gather requirements, plan upgrades, implement custom objects, workflows and code using Apex, LWC, Visualforce and SOQL/SOSL, manage DX deployments, release management, testing, and user training. Top candidates have 6+ years Salesforce experience, strong PM and communication skills, experience with Sales/Service/Marketing Cloud, REST APIs, and DevOps, plus Salesforce DX and version control. Tips: tailor your CV to show leadership, multi-team impact, successful releases, and a track record delivering stable environments. Highlight agile experience and passion for digital assets.

About us:

Founded in 2015, B2C2 is a global leader for institutional liquidity within digital assets. We bring 24/7 365 days a year deep, reliable pricing for spot, futures, options, CFDs, and NDFs across all market conditions. Our growing team has deep expertise across pricing, structuring, risk, systems, and regulation.

B2C2 bridges the gap between traditional financial and digital assets, and is relied upon by brokerages, exchanges, banks, fund managers, and other institutions to provide 24/7 liquidity. Headquartered in London, with global offices in Paris, Jersey City, Tokyo, Singapore, and Luxembourg, our fast-growing team has expertise in traditional financial and crypto markets.

We pride ourselves on our company culture and ability to attract not only the top talent but the right people. If you are looking for a role in an exciting new industry, at a dynamic company please keep reading.

SCOPE OF THE ROLE

The Salesforce Lead will be responsible for the day-to-day configuration, support, maintenance and improvement of our database. Working closely with the Chief of Staff and department leads including Sales, Client Onboarding, Compliance, Finance, Trading, Risk, the lead will identify, develop and deploy Salesforce releases to support the business. This role is part technical project manager, part administrator, part developer. 

Role and Responsibilities

• Own Salesforce and be the primary system administrator and lead developer for Salesforce with 120+ users
• Lead Salesforce developer team
• Gather detailed requests for improvements or changes to the system, and implement these changes as appropriate
• Plan ahead for upgrades, seasonal releases, best practice, and long term projects
• Ensure the quality and stability of our Salesforce environments
• Develop and maintain custom Salesforce solutions using Apex, Lightning Web Components (LWC), Visualforce, and SOQL/SOSL
• Implement Salesforce configurations, including custom objects, fields, workflows, process builder, and flows
• Write clean, efficient, and well-documented code
• Perform code reviews and ensure adherence to coding standards
• Develop and execute unit tests, integration tests, and user acceptance tests. With test automation packs
• Utilize Salesforce DX and other deployment tools to manage and deploy code changes
• Lead release management and deployment activities
• Train new users and grow the Salesforce skill set across the organization
• Document customizations made in Salesforce
• Contribute to the devops process

Qualifications and Requirements

• 6+ Years of Salesforce admin / developer experience
• Excellent project management skills and a positive attitude
• Demonstrated ability to meet deadlines, handle, and prioritise simultaneous requests
• Creative and analytical thinker with strong problem-solving skills
• Must demonstrate ability to communicate effectively verbally and in writing with all levels of the organization
• Ability to critically evaluate and prioritize information gathered from multiple sources and reconcile conflicts
• Ability to assess the impact of new requirements on Salesforce and other integrated systems
• A demonstrated ability to understand and articulate complex processes
• Strong understanding of the Salesforce platform, with the ability to build custom apps and objects, processes, custom views, and other content
• Strong proficiency in Apex, LWC, Visualforce, and SOQL/SOSL
• Experience using Sales Cloud, Marketing Cloud, and Service Cloud
• Interest in digital assets
• Experience with Salesforce configuration and customization.
• Understanding of Salesforce platform capabilities and limitations.
• Experience using Salesforce DX and version control systems (e.g., Git, VS Code)
• Experience of full Salesforce SDLC
• DevOps Experience (preferred)
• Experience Using REST APIs
• Salesforce Admin (ADM201 and ADM211) certified preferred
• Salesforce Platform Developer I and II certification (Bonus)
• Experience with Agile development methodologies.

What we offer:

• An amazing global culture, who are ambitious, innovative and fun while working with the highest levels of honesty and integrity.
• Two discretionary bonus awards a year.
• A range of benefits in line with local market practice. 
• Regular fun events and activities, as well as Social Impact volunteering days. 

A strong culture is a common denominator among the most successful companies and B2C2 is proud to be a values-based company.

• Ambitious - Striving to make history through world class achievements
• Innovative - Forward looking in our solutions for clients and employees
• Meritocratic - Rewarding positive contribution across the organisation
• Collegiate - Achieving through teamwork through a healthy environment
• Risk Aware – Informed decision making and considered in our practices

Equal Employment Opportunities Policy:

B2C2 is committed to a policy of equal employment opportunity for applicants and employees and we welcome applicants from all backgrounds. It is the policy of B2C2 to apply recruiting, hiring, training, promotion, compensation and professional development practices without regard to actual or perceived race, colour, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, age, disability or certain classifications based on genetic information, or because someone is married or in a civil partnership or any other characteristic protected by federal, state or local laws, regulations or ordinances. As such, B2C2 will not tolerate discrimination against any of our employees on the basis of membership in a protected category. We are also committed to creating an inclusive environment to ensure we attract, engage, promote and retain the best talent. We will consider flexible working arrangements for any of our roles.