Senior Analyst - Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The Senior Analyst, POC Marketing role falls within Global Merchant Services (GMS), part of the GMNS Organization, which is the merchant network at American Express that manages the relationships with the millions of merchants around the world that accept American Express Cards. GMS serves as a merchant acquirer, payments processor and marketing partner for merchants of all sizes, including small, regional, national and global businesses.

Global Merchant Services (GMS) Marketing & Analytics is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing & Analytics is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of Amex acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

The Role

As the Snr Analyst, POC Marketing, you will be responsible for the end-to-end project management and marketing execution of key merchant value and perceptions of coverage programs. Examples of such programs include, but are not limited to Merchant agnostic campaigns such as Grocery, Ecommerce, Shop Small (both Issuer specific as well as National), Dining, Transit, Inbound etc. This role also involves leading and managing multiple external contractual partnerships to drive POC as well as spend activation. Examples of such external partnerships include Tourism Boards, Associations, Chamber of Commerce and Business Improvement Areas (BIAs). These are typically multi-year partnerships involving year round activation, initiatives and campaigns. Strong partnership skills, attention to details, flawless execution and strong project management skills are critical for the role.

Responsibilities

• End-to-end marketing ownership & campaign management of merchant agnostic platform campaigns and all POC programs – industry specific, partner specific or geo specific (eg Grocery in Ontario).
• Lead and manage external marketing partnerships such as with associations or BIAs (Business Improvement Association) to drive POC, merchant value and spend across multiple channels.
• Lead and drive the adoption of POC tools such as Maps, Online Directory and Coverage Claims across the enterprise.
• Partner with the International team on driving Inbound spend via the Inbound program.
• Support all Transit campaigns and strategy execution.
• Manage POC budget for Shop Small and Transit including for ATL, BTL, social media etc.
• Support Global POC survey implementation and local approvals.
• Influence overall POC strategy, by collaborating with GMNS teams (Client Management, Acquisition, Business Insights, Merchant Value, High-Touch and Partner Marketing) to recommend, implement and measure strategic initiatives to improve Cardmember perception and Merchant activation.
• Manage program ideation, eligibility, performance and budget optimization to deliver against business metrics.
• Manage agency partners to develop effective and innovative Merchant Value and POC programs.
• Collaborate and partner with teams across the Enterprise to promote and drive adoption of POC assets and influence Central teams and leveraging best practices from other regions.

Qualifications & Requirements

• University Degree or equivalent combination of education and business experience.
• Minimum 5 years of experience in progressive development and management of marketing/communication campaigns, including testing strategies, analyzing business opportunities, recommending and implementing actions.
• Project management skills – flawless campaign execution with keen attention to details and budget management.
• Superior communication and influencing skills, analytical skills will be highly regarded.
• Ability to operate productively and independently in a fast moving, high energy environment and juggle many priorities at once and manage timelines.
• Strong business acumen, management and organizational skills.
• Proven ability to build and leverage strong relationships, and take initiative, champion a project from conception through implementation to evaluation.
• Demonstrated experience in engaging with external customers, business partners and delivering compelling programs and results.

Hiring Range: $68,000 to $102,000 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”).   If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.