Senior B2B Marketing Manager

Bigblue is expanding its marketing team with a Senior B2B Marketing Manager based in Paris. This full-time, onsite role invites someone who wants to shape content, campaigns and demand generation that work across buyer journeys in logistics and e-commerce. The company operates in a collaborative, outcomes-driven environment and values clear, measurable results.

Reporting to marketing leadership, the person in this role will partner with Sales, Product and People teams to translate business goals into compelling narratives, scalable campaigns, and a strong employer brand that attracts top talent.

Every day in the role

You’ll own Bigblue’s content strategy, building a roadmap that covers customer stories, newsletters, landing pages and high-impact video, ensuring the messaging resonates with buyers at every stage. You’ll also lead the social program, blending paid and organic efforts into campaigns that boost inbound product demand and grow brand awareness. In addition, you’ll coordinate cross-functional projects to advance Account-Based Marketing and demand capture for merchants ready to switch logistics, keeping teams aligned and moving forward. Working with designers and product teammates, you’ll help craft landing pages that convert high-intent prospects and optimise them for performance. You’ll partner with People to elevate Bigblue’s employer brand so the company stands out when attracting talent. Finally, you’ll monitor performance, run experiments, and refine content and campaigns to maximise impact and ROI.

What you’ll bring to the role

• At least three years of hands-on B2B marketing experience in a startup or scaleup, with a track record of delivering results.
• A demonstrated history of owning a marketing channel or initiative from strategy through execution to measured outcomes.
• A portfolio of high-quality content, copy or video work that shows strong storytelling and tangible impact.
• Direct experience managing paid and organic social, newsletters, and campaign optimisation.
• The ability to connect marketing activities to business results, including qualified leads, opportunities and pipeline.
• Comfort making clear trade-offs across audiences, markets, channels and budgets, and adapting approaches accordingly.
• Experience building repeatable campaigns or processes and using AI or automation to boost efficiency and impact.
• Skill in aligning Sales, Product, Design and senior stakeholders around priorities without formal authority.
• A proactive mindset for turning ambiguity into a focused plan, with accountability for outcomes.
• Excellent written and spoken communication in English and French, with English as the shared working language.

Nice to have

• Familiarity with commerce fulfilment processes and how they interact with marketing demand.
• Knowledge of another language such as Spanish, German or Italian.

Pay, benefits and practical details

The role is based in Paris, onsite, and is a full-time position. No salary figures or specific benefits are listed in the information provided.

Tips for applicants

Lead with your end-to-end ownership when you describe past roles, highlight a campaign or channel you owned from strategy to execution and include the results that followed.

Show your content skills by pointing to a portfolio of customer stories, landing pages, newsletters, or videos that demonstrate storytelling and measurable impact, and connect those examples to the pipeline or revenue they helped generate.

Prepare to discuss how you’ve built cross-functional alignment with Sales, Product, Design and leadership to push marketing priorities forward, including a concrete example where you influenced outcomes without formal authority.

Ask about how AMB initiatives are structured at Bigblue and how the employer brand strategy is measured, including how marketing outcomes tie to talent acquisition and long-term company goals.