Senior Field Marketing Manager - EMEA

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Sigma Computing is seeking a strategic, execution‑oriented Senior Field Marketing Manager for EMEA to own sole regional marketing, field and partner programs, and full‑funnel initiatives that drive pipeline and growth. You’ll shape the regional plan, align with Sales, Product Marketing and Partnerships, localize global campaigns, and measure ROI against clear KPIs. The role suits a senior marketer who thrives in ambiguity, with 7+ years in B2B SaaS or enterprise tech, strong EMEA experience, and the ability to lead without a squad while influencing cross‑functional partners. To apply, highlight measurable pipeline impact, multi‑territory programs, and partner collaborations; tailor your resume to EMEA; confirm willingness to travel and London/on‑site work.

About The Role

Sigma is seeking a strategic, execution-oriented marketer to own and build marketing for the EMEA region. This is a foundational role and will serve as the sole marketer for EMEA, with primary responsibility for field and partner marketing, while also developing and executing full-funnel programs as the region scales. 

This role is ideal for a senior marketer who thrives in ambiguity, enjoys building from scratch, and can balance strategy with hands-on execution. You’ll shape the regional marketing plan, prioritize markets and segments, and deliver programs that directly support pipeline creation, acceleration, and revenue growth across diverse EMEA geographies.

You will report to the Head of Field Marketing and work closely with Sales leadership, Product Marketing, and Partner teams to ensure EMEA is supported by a cohesive, scalable, and results-driven marketing strategy. You'll need to bring sharp regional instincts, B2B SaaS marketing expertise, and the ability to influence stakeholders across functions and time zones.

What You Will Do

• Own and Build the EMEA Marketing Strategy: Define and execute the EMEA marketing strategy aligned to regional revenue goals, sales priorities, and market maturity.
  
  
• Lead Partner Marketing in Region: Develop and execute joint field and demand programs with key partners, working closely with the Partnerships team to maintain alignment.
  
  
• Execute High-Impact Programs: Plan and deliver field programs including executive events, customer roundtables, webinars, industry events, and account-based initiatives. Adapt and localize global campaigns to resonate with EMEA audiences, ensuring programs are tightly aligned with sales motions and account strategies.
  
  
• Support Full-Funnel Marketing as Needed: Partner cross functionally to fill gaps and ensure EMEA has the coverage it needs across the funnel, designing integrated campaigns that span awareness, demand creation, and expansion.
  
  
• Be the EMEA Market Expert: Serve as the voice of the EMEA market internally, sharing insights on buyer behaviour, competitive dynamics, and regional nuances. Provide feedback to Product Marketing to inform messaging, positioning, and content development.
  
  
• Measure and Optimize: Own regional field and partner marketing KPIs, reporting on pipeline impact, and ROI. Use data and insights to continuously refine programs and prioritize investment.
  
  
• Scale with Intelligence: Build repeatable, scalable plays that can be expanded across sub-regions.

What We Are Looking For

• Experienced B2B Marketer: 7+ years in Field Marketing, Partner Marketing, or Demand Generation within B2B SaaS or enterprise technology. 
• EMEA Expertise: Proven experience marketing across EMEA, with an understanding of regional diversity, market maturity, and sales dynamics. 
• Builder Mindset: Comfortable being the first and only marketer in a region, able to set strategy, prioritize ruthlessly, and execute independently.
• Sales-Aligned Operator: Deep experience partnering with Sales leaders to support pipeline creation, acceleration, and account strategy.
• Data-Driven: Able to measure impact using analytics tools; confident tying programs to pipeline and revenue.
• Hands-On & Strategic: Equally comfortable developing a regional plan and executing events, campaigns, and partner programs.
• Strong Communicator: Clear, confident communicator across sales, marketing, partners, and executive stakeholders.

Travel Ready: Willingness to travel internationally to support key events, partners, and in-market initiatives.

About us:

Sigma is the AI apps and analytics platform connected to the cloud data warehouse. Using Sigma, business and technical teams can build intelligent, production-ready AI apps that accelerate and automate operational workflows. Sigma provides a spreadsheet interface, SQL and Python editors, visual builders, and native AI to help teams turn live data into interactive applications, analysis, reports, and embedded experiences.

Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.   

Come join us!

Benefits For Our Full-Time Employees:

• Equity                                                                                                 
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office

Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow.

Note: We have an in-office work environment in all our offices in SF, NYC, and London.

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Sigma’s use of AI

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.