Senior Manager, Paid Media

JobsCloseBy Editorial Insights

Gabb seeks a Senior Manager of Paid Media onsite in Lehi, UT to own paid search, shopping and marketplace advertising across Google, Microsoft, Amazon, Walmart and Target, driving scalable customer acquisition with seven-figure budgets. This high impact role blends strategic leadership with hands on execution, including attribution and incrementality analysis to optimize the mix, and close collaboration with the Growth team on promotions and creative assets. Requirements: five to seven years in paid media, expert spreadsheets, proven seven-figure budgets, deep understanding of attribution, a proactive self-starter mindset, and mission alignment with safe tech for kids. Utah residency required. To apply: tailor your resume to show measurable wins in Google and Microsoft and marketplaces, data storytelling, proactive testing, and cross-channel collaboration; quantify impact, share a bold plan for optimization, and reflect your passion for helping families stay connected safely.

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At Gabb, we're on a mission to bring back the magic of childhood.
Think outdoor adventures and real connections! We create safe tech that lets kids be kids, even in a digital world. Why? Because families deserve to stay connected without sacrificing safety. Our team is full of optimistic folks who love a good challenge (and having fun!). Join us as we champion a fearless approach to safe tech and help build a brighter future for families everywhere. ✨
We are seeking a Senior Manager of Paid Media to lead our customer acquisition efforts across Google, Microsoft, and major retail marketplaces (Amazon, Walmart, Target) to help more families find Gabb and options for safer phones for their kids. 
This is a high-impact leadership role that requires a rare blend of high-level strategic thinking and deep-seated technical expertise. You are someone who knows their programs but is not phased launching new-to-you channels. You thrive on a collaborative Growth team where silos don’t exist—we win and lose as a team. You are someone who doesn't wait for instructions; you proactively identify opportunities, continually test, and dive into attribution and incrementality data to follow what’s working.

Key Responsibilities

• Search & Shopping Execution: Own the high level strategy down to day-to-day implementation for Google Ads and Microsoft Ads (Paid Search, Shopping, PMax).
• Marketplace Growth: Manage and optimize advertising on Amazon, Walmart, and Target to drive efficient sales.
• Strong analytical skills; you live in the data and spreadsheets and can translate complex metrics into actionable insights.
• Optimizing & Testing: Maintain high-level expertise in spreadsheets to analyze performance, identify opportunities for improvement, and plan further testing to continually improve channels.
• Attribution & Incrementality: Utilize attribution and incrementality data to understand the true impact of paid spend and optimize the marketing mix accordingly.Strategic mindset with the ability to "zoom out" to business goals and "zoom in" to platform mechanics.
• Collaborative Growth: Work frequently with the broader growth and marketing teams to align on promotions, creative assets, and shared goals.

Qualifications

• 5–7 years of experience in Paid Media, with a heavy focus on Google Search/Shopping.
• Expert-level spreadsheet skills (you find clarity in data). Experience manipulating data, forecasting, and reporting.
• Strong analytical skills; you live in the data and can translate complex metrics into actionable insights.
• Proven experience managing 7-figure annual budgets.
• Technical understanding of attribution and incrementality models to know how to take action to maximize performance from your channels.
• A proactive "self-starter" mentality—you identify problems and solve them before they are assigned.
• Deeply mission-aligned: You believe that kids deserve phones designed for them, and helping parents make managing their kids tech a little easier.

While we value talent from everywhere, we are currently limited to hiring employees who reside in Utah. We appreciate your understanding.
Why You'll Love Gabb
🌎 Mission driven to protect kids and make a difference in the world⚖️ Work-life balance with unlimited PTO, flexible/hybrid schedules, and more🏥 Generously covered insurance premiums (up to 100% based on tenure)💰 Stock options and 401(k) plan with employer match🚀 Fast-paced startup environment with room for career growth😎 Energetic and collaborative company culture (plus the coolest coworkers around)🐶 Pet insurance to keep your furry friend happy and healthy🫶 Get paid to give your time to the community 
Everyone’s Welcome Here
Gabb is an equal opportunity employer committed to a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of background or identity. All applicants will be considered for employment without regard to race, color, religion, sex, disability status, protected veteran status, sexual orientation, pregnancy, or any other protected characteristic.