SEO & GEO Executive

JobsCloseBy Editorial Insights

Experian is hiring an SEO & GEO Executive in London on a hybrid basis (40% in the office) to grow organic visibility across traditional and generative search and to maintain our LLM prompt library. You will translate data into prioritised actions, identify keyword and content opportunities, and collaborate with SEO, Content, Dev, PR and Social teams to optimise across channels. Essential: consumer‑facing SEO experience, knowledge of E‑E‑A‑T and indexing, and hands‑on use of Ahrefs, SEMrush or Similarweb. To apply, tailor your resume with quantified results, show cross‑team collaboration, and highlight AI or LLM experience.

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Why this role is important to us?

Search is evolving fast. As traditional SEO converges with generative discovery, you will help ensure Experian remains visible, trusted and discoverable wherever customers search — from search engines to LLM‑powered platforms. Your work will directly support brand growth, commercial performance and customer access to important information.

Work that matters – What you'll do

• Improve organic visibility across traditional search and generative channels
• Maintain our LLM prompt library for performance tracking
• Analyse SEO and GEO performance and turn insights into clear actions
• Identify keyword, topic and content opportunities using search insight
• Collaborate with SEO, Content, Dev, PR and Social teams on optimisation

Qualifications

What you'll need to bring to the role

• Experience in an SEO role on a consumer‑facing website
• Knowledge of SEO fundamentals, including E‑E‑A‑T and indexing
• Hands‑on experience with tools such as Ahrefs, SEMrush or Similarweb
• Translate data into prioritised optimisation activity
• Partner management and cross‑team collaboration skills

More about you

• Curious and excited by the changing search and AI landscape
• Analytical, with a practical, hands‑on approach
• Confident testing, learning and iterating
• Comfortable working across multiple teams
• Motivated to make a measurable impact

Additional Information

Additional information

• Hybrid based role 40% office base
• Great compensation package and discretionary bonus plan
• Core benefits include pension, BUPA healthcare and more
• 25 days annual leave plus bank holidays

Internal: E/EB9

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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