SOCIAL & PR GRADUATE 2027 | LONDON
adidasadidas is looking for the next class of graduates to join its 2027 Social & PR Graduate program in London. This full-time, hybrid role sits in the brand’s London hub, a creative space in the heart of the city where a multi-disciplinary team drives work across Brand Marketing, Commercial and Business support functions. The program runs from September 2027 to September 2028, and the successful candidate will be based in London for the duration.
To be considered, you must be a full-time student in your final year of an undergraduate or postgraduate degree and expect to graduate in 2027. If you’ve already graduated in 2026 or earlier, you’re not eligible. You’ll need to be based in or willing to relocate to London for the full term, and you’ll join a London team that’s ready to help you turn fresh ideas into real campaigns across Europe.
If you’re excited by storytelling, culture and creative campaigns, and you want to help adidas connect with consumers in meaningful ways, this could be a great fit. The role is built for someone who brings energy, curiosity and a love of sport and culture to everything they do, and who’s eager to learn in a fast-moving environment.
Bringing ideas to life across Europe
Day to day you’ll translate big ideas into stories people want to share, help bring product launches and creator partnerships to life, and work with teams across Europe to make campaigns bigger and bolder. You’ll look for new ways to connect adidas with communities through PR and social, keeping pace with trends and culture online, and turning insights into ideas that shape future campaigns. It’s all about ensuring adidas appears in the right conversations at the right moments.
In practice, you’ll partner with colleagues across markets to expand campaigns, learn what resonates with audiences, and contribute to the creative process from concept to delivery. You’ll need to stay curious and proactive, continually translating what you see in culture into practical ideas for adidas to pursue and protect the brand’s voice across channels.
The essentials you’ll bring
- Deep enthusiasm for adidas, sport and culture
- A knack for storytelling and an eye for how brands present themselves on social
- Strong communication skills paired with creative thinking
- Background or interest in PR, social media, creators or marketing
- Organised, with good attention to detail
- A curious, proactive mindset and a desire to keep learning
- Comfort collaborating with teams across multiple markets
- A natural sense for trends, communities and culture
Life in London and the practical details
You’ll join adidas’ London hub in the heart of Farringdon, a stone’s throw from Hatton Gardens and Leather Lane. The space is designed to spark creativity, with a modern layout, showrooms and spaces that support collaboration. The team behind this program is a 70+ strong, cross-functional group that spans Brand Marketing, Commercial and Business support functions.
Adidas operates a hybrid working model with three days in the office and the flexibility to work from home on the other two days. There are flexible policies to support childcare, dependants and other life commitments, and you should expect a programme that blends hands-on experience with room to grow.
In addition to the role itself, the package includes a competitive salary and a broad benefits offering. You’ll have access to a leading pension scheme, a generous employee discount, sample sales, a £49 monthly fitness allowance for gym membership and classes, a health cash plan, life assurance, 25 days of holiday plus bank holidays, enhanced maternity and paternity benefits, educational resources to support development, and regular opportunities to win tickets to sport and music events.
Tips to stand out in this graduate program
Make sure your CV clearly communicates that you’re in your final year, set to graduate in 2027, and available to work from September 2027 through September 2028. Also show you’re prepared to relocate to London for the duration.
Highlight concrete examples of how you’ve told stories or built campaigns on social, include product launches, creator partnerships or culture-driven content, and note any measurable outcomes or learnings.
Show you can think across markets and stay current with trends. If you’ve collaborated with teams in different countries or cultures, call that out and explain how you adapted messages for diverse audiences.
Expect a one-way video interview followed by adidas Talent Day if you’re shortlisted. Be ready to walk through how you’d translate insights into future campaigns and to discuss a recent trend you’d apply to Adidas in Europe. Have a thoughtful question ready about how grads work across markets or what the Talent Day looks for in a candidate.