5345 - Assistant Store Manager FT
LidsLids Sports Group is hiring for an Assistant Store Manager in Green Bay, Wisconsin. This full-time, onsite leadership role sits at the heart of a busy retail floor where cap expertise, team coaching, and guest service come together to drive store results. Lids is the largest licensed sports retailer in North America, with more than 1,300 stores nationwide and a headquarters in Indianapolis. They’re known for in-store embroidery and collaborations with major brands, bringing fans gear that celebrates teams in style. The company is looking for someone who loves sports, fashion, and helping people shine on the shop floor.
The person who lands this job will help steer daily store performance, coach and develop teammates, and ensure a positive, inclusive environment where customers get expert help and memorable service. This role reports to the Store Manager and is ideal for someone who thrives in a hands-on environment, enjoys guiding others, and wants a hands-on leadership role in a retail setting.
In practice, you’ll be a pivotal presence when the Store Manager isn’t on site, guiding scheduling, addressing customer concerns, and keeping the team focused on goals. You’ll lead by example in selling, product knowledge, and customer engagement, while making sure store standards stay sharp, from merchandising to cleanliness. It’s a role built for someone who can juggle training, accountability, and day-to-day operations with energy and steadiness.
A day in the Green Bay store
On busy days you’ll step in as the on-duty manager, coordinating staff coverage and handling escalated customer issues so that service remains smooth. You’ll coach associates through the company’s training programs, set clear goals for sales and tasks, and follow up to ensure progress even when the Store Manager isn’t present. Building a respectful, inclusive team environment matters here, and you’ll help staff see how their work aligns with broader store and brand objectives.
Customer interactions are a core focus. You’ll drive the selling strategy to hit KPIs and sales targets while ensuring every guest is informed about Lids’ membership programs and in-store offers. Visual standards matter too, so you’ll monitor merchandising, signage, and cleanliness, keeping a professional look that aligns with the Dress Code policy. Operational duties flow alongside customer-facing work, including following company directives, maintaining store technology and equipment, and keeping the facility stocked and well-run.
In terms of operations, expect to handle cash processes with care, support accurate opening and closing of tills, and participate in audits or inventory activities as needed. You’ll also help prepare the store for audits and may run opening and closing procedures according to the manual, making sure the store stays compliant and secure.
What it takes to succeed here
- A proven ability to deliver sales results while controlling losses across a retail environment.
- Strong people skills and clear, professional verbal communication that helps you lead and coach a team.
- The capacity to operate effectively without direct supervision, taking initiative and following through on responsibilities.
Nice-to-haves are not listed in the posting, so bringing a ready-to-learn attitude and any related retail leadership experience may help you stand out, but there aren’t specific extra qualifications noted beyond the must-haves.
Pay, perks and practical details
Lids offers a solid package for this role, including comprehensive medical, dental, and vision coverage, plus a retirement plan. Benefits are 100% employer-paid and include short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program. You’ll also receive Paid Time Off, a generous employee discount with exclusive perks, and ongoing career development that includes access to discounted secondary education courses. The company culture emphasizes collaboration and teamwork, and there are options for early wage access to provide financial flexibility. An uncapped monthly bonus potential is also part of the compensation picture.
Physical demands align with a retail floor role: you may occasionally lift up to 50 pounds, climb a ladder sometimes, and spend a lot of time standing and walking during shifts. It’s important to be able to hear and speak clearly with customers and teammates, read both print and digital information, and operate a computer and POS systems. Reasonable accommodations can be made for applicants when needed. The role requires legal work authorization for the location, and sponsorship for employment visas isn’t available. The position reports to the Store Manager and is based in Green Bay, WI, on site.
Accessibility accommodations are available if needed by emailing [email protected], and a member of the Talent team will respond as soon as possible. The company emphasises equal opportunity in hiring, aiming to consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or veteran status.
Reports To: Store Manager
Tips for standing out in this role
Lead your resume with concrete results that mirror this job’s core aim: boosting sales while keeping shrink low. If you’ve previously stepped in as manager on duty or led a team through peak periods, call that out with specifics, scheduling decisions you made, how you maintained service levels, and the impact on store performance.
When you describe your must-have skills, back them up with real examples: show how you’ve coached peers to improve customer interactions, or how you communicated clear expectations and followed up on progress in the absence of a supervisor. Demonstrate your comfort with unsupervised leadership by sharing times you kept operations running smoothly without direct oversight.
For interviews, be ready to discuss how you would drive the Lids selling strategy on the floor, handle an escalated customer situation, and ensure merchandise presentation stays fresh and aligned with promotions. Have a story ready about resolving a conflict or turning a negative experience into a positive outcome for a guest.
Ask a precise question that ties to the role’s realities, such as how the Green Bay store’s KPIs align with HQ directives, or how managers collaborate to promote Lids membership programs and optimize in-store offers. You could also ask what success looks like in the first 90 days and what kind of support is available for new leaders joining the team.