Full-Time Retail Sales Consultant - AT&T Authorized Retailer

Prime Communications, the largest AT&T authorized retailer in the United States, is expanding its South Bend team with a full-time, on-site Retail Sales Consultant. This role sits in a busy retail environment and offers a clear path for growth within a company that prioritizes internal advancement. It’s a great fit for someone who enjoys helping people stay connected and takes pride in delivering real value in person. The company operates more than 2,000 locations across 48 states, and it emphasizes promoting from within. If you’re driven and eager to take on new challenges, Prime says there are real opportunities to grow into leadership roles as you prove yourself. The South Bend position centers on helping customers find the right wireless technology, entertainment, and connectivity solutions that suit their needs and lifestyle. What you’ll do in the role is to connect with shoppers and deliver a warm, helpful in-store experience, guiding them toward AT&T products, devices, and entertainment options that fit their day-to-day lives. You’ll work toward meeting sales goals and earning commission, while also supporting store operations and collaborating with a motivated team. Beyond transactions, you’ll build relationships in the local community and be a visible ambassador for the AT&T brand.

Connecting customers with the right wireless solutions

You’ll greet guests, ask the right questions, and translate their needs into practical recommendations for devices, plans, and entertainment services that align with their routines.

Alongside driving sales and commissions, you’ll help keep the store running smoothly and contribute to a positive team dynamic that keeps customers coming back.

As a local brand representative, you’ll engage with the community and present AT&T with confidence in every customer interaction.

Must-have requirements

Here's what you’ll need to bring to the role.

• Excellent communication paired with a professional, friendly presence
• Prior experience dealing with customers; retail or sales background is a plus
• A competitive mindset that stays focused on helping customers while meeting targets
• A passion for delivering standout customer experiences and building lasting relationships
• Willingness to work evenings, weekends, and other business needs as they arise
• Reliable transportation to and from the assigned store
• At least 18 years old and legally authorized to work in the United States
• A high school diploma or GED
• Ability to work at least 32 hours per week, including evenings and weekends as needed

Pay, perks and practical details

compensation includes base pay plus a performance-based commission plan, with potential earnings from $40,000 to $50,000+ per year depending on how you perform.

There’s a new-hire ramp-up bonus during your first three months, designed to help you settle in and start earning earlier.

Prime also offers training and clear paths for career growth so you can expand your sales skills and advance within the company.

Benefits include medical, dental, and vision coverage, paid time off, and a 401(k) plan, along with employee discounts on AT&T plans.

Tips for a successful application

Lead with your ability to hit sales targets and, if you’ve worked in a commission-based role before, show concrete numbers or outcomes that demonstrate your impact.

Demonstrate your customer-facing experience with real examples of how you communicate clearly, stay positive, and help customers feel understood, especially when juggling multiple tasks or product options. Don’t forget to note your flexibility to work evenings and weekends.

Prepare a short, specific story about delivering an outstanding customer experience and turning a first-time shopper into a loyal client, illustrating how you built trust and left them with a great impression of the brand.

When the time comes to ask questions, focus on practical details like how the ramp-up bonus is structured, how the commission is earned, and what leadership opportunities look like within Prime Communications.