Go-To-Market (GTM) Manager – New Energy Vehicles (Europe Market)

Li Auto, the Chinese electric-vehicle maker expanding into Europe, is seeking a Go-To-Market Manager for the Europe Market. This is a full-time, onsite role based in Munich, Germany, and it’s designed for someone who can steer NEV product introductions across key European markets, with Germany as the initial focus. The company’s European push blends Li Auto’s background in intelligent manufacturing, industrial internet and automation with a sharp emphasis on mobility and clean energy transport. If you have strong GTM experience in automotive or tech and enjoy bridging headquarters with local markets, you could be a fit.

The right candidate will operate in a cross-cultural setup, translating HQ visions into local market actions and building durable ties with dealers, mobility providers and industry groups. You’ll need to absorb customer insights and ecosystem feedback and channel them back to product, brand, sales and R&D teams. It’s a role that rewards strategic thinking, practical execution and a knack for stakeholder management in a fast-growing, cross-border environment.

The job is intended for someone who thrives in a collaborative, hands-on setting and who genuinely cares about mobility, innovation and sustainable transportation. You’ll be the local voice in Europe, helping Li Auto shape how its NEV lineup is positioned, priced, distributed and talked about in the German market and beyond.

In this position you will lead and execute go-to-market strategies for Li Auto’s NEV products across European markets, starting with Germany. You’ll base decisions on solid market research, user insights and competitive benchmarking within the automotive space, especially NEV segments, to ensure the approach fits local realities.

You’ll work closely with headquarters’ product, brand, sales and R&D teams to ensure product positioning, feature localization and value propositions align with what European customers expect. You’ll design and implement localized launch plans that cover pricing ideas, channel choices, communications approaches and the sales enablement needed to win in-market.

As launches roll out, you’ll monitor post-launch performance, identify gaps or opportunities, and push for ongoing GTM optimization. You’ll also represent customer and ecosystem feedback to the HQ teams, helping Li Auto stay close to the market. Building and maintaining relationships with local dealers, mobility service providers and industry associations will be part of your day-to-day as you establish a credible European footprint.

Li Auto is looking for a candidate who meets the following requirements and brings them to life with concrete examples in interviews.

• A bachelor’s degree or higher, ideally in business, marketing, automotive engineering or related fields
• Minimum five years working in the automotive industry, including at least two in go-to-market, product marketing, strategy or launch management roles
• Proven track record planning and delivering market entry or product launch projects in Europe, preferably in NEV or tech sectors
• Deep familiarity with the European automotive landscape, consumer preferences and the regulatory context
• Strong analytical abilities, clear communication and the ability to collaborate across cultures
• Native-level German and fluent English, with proficiency in other European languages considered a plus

• Entrepreneurial, hands-on mindset and the ability to drive initiatives from 0 to 1
• Culturally agile, comfortable bridging Chinese HQ with European business environments
• Passion for mobility, innovation and sustainable transportation

The role is full-time and based in Munich, Germany, operating on-site as Li Auto expands its NEV footprint in Europe. You’ll be working within Li Auto’s focus areas around intelligent manufacturing, industrial internet and industrial automation, and you’ll collaborate with teams across the HQ and European offices to bring local-market realities into product plans.

There are no pay figures, schedule details or travel requirements published in this listing. The position is described as a full-time, on-site opportunity located in Munich.

When you put your resume together, lead with a Europe-focused market-entry or product-launch project in the automotive or NEV space. Describe your role in shaping GTM strategy, localizing positioning and coordinating with cross-functional teams, especially any work that involved reconciling German market needs with a Chinese HQ or similar headquarters setup.

In interviews, be ready to demonstrate how you’ve translated customer insights into actionable product or messaging changes. Show examples of how you gathered, interpreted and acted on market data, and how you collaborated with sales, brand and R&D to land a successful launch.

Prepare a concrete approach for a hypothetical NEV launch in Germany, outlining how you’d handle pricing, channels, communications and sales enablement, plus what metrics you’d track to gauge success and what post-launch optimizations you’d pursue.

Ask a focused question about the collaboration model between Li Auto’s Chinese HQ and the European market team, such as how decisions are shared, how local regulatory input is incorporated, and what the first market-wide success looks like for the team in Europe.