PR Manager-UK

XPeng Motors is a global smart electric vehicle company focused on autonomous driving, smart connectivity and in-car intelligence. As it expands its presence in the UK, XPeng is building a team in London to lead the public relations effort for the UK market. This is a full-time, onsite role based in London, designed for someone who thrives in an international environment and enjoys shaping how a premium tech brand speaks to automotive, technology and lifestyle audiences.

The PR Manager-UK will own end-to-end public relations, developing local strategies that mirror European and global brand objectives. You’ll manage core media relationships, steer product communications and press events, oversee external agency partners, and collaborate with cross-functional teams to position XPeng as a benchmark smart EV brand in the UK.

Ideal candidates are those who have led strategic PR campaigns in automotive or technology sectors, can translate sophisticated technology into engaging stories, and are comfortable working within a global, matrixed organisation. This is a chance to shape XPeng’s UK narrative from an early growth stage and build a robust media footprint.

Crafting the UK story for a smart EV leader

In this role you’ll shape the UK PR strategy and execute local plans that fit with global messaging while addressing market specifics. You’ll convert global frameworks into market-ready communications for product launches, corporate branding and integrated campaigns.

You’ll cultivate long-term relationships with automotive, technology, business and lifestyle media across the UK, handle media inquiries, pitch exclusive stories, and monitor brand sentiment to protect and grow XPeng’s visibility while mitigating reputational risks.

You’ll draft and refine press materials, press releases, official statements, media kits and feature pieces, and ensure messaging stays consistent and on brand across touchpoints. You’ll also plan and coordinate full-cycle PR events, from vehicle launches to media roundtables, delivering premium media experiences and evaluating outcomes after each event.

Performance is tracked through core PR metrics, budgets are managed, and external agencies are directed to meet objectives and timelines. You’ll provide market insights and coordinate with cross-functional teams, from Marketing to Sales, Product, Aftersales and headquarters, to ensure aligned communications and a coherent UK strategy. You’ll also support reputation management and on-demand response when issues arise.

What it takes to lead XPeng’s PR in the UK

• A bachelor’s degree or higher in marketing, communications, journalism, business administration or a related field
• At least six years of proven PR, media relations or corporate communications experience, ideally in automotive, smart mobility, technology or premium consumer sectors
• Excellent English writing and verbal communication skills
• Strong project management abilities and comfort juggling multiple tasks in a fast-moving, international environment
• Experience with crisis management and prepared to respond when needed
• Familiarity with traditional media and social media operations and an ability to spot fresh media trends

• Experience working with Chinese automotive brands or companies is a bonus but not required
• Proven ability to build and sustain relationships with UK automotive and technology press
• Track record of managing external PR agencies and delivering projects on time and within budget
• Skill at translating complex EV and autonomous driving technology into accessible, audience-friendly storytelling

Compensation and practical details

XPeng offers a competitive salary and benefits package aligned with UK market standards.

This is a full-time onsite role based in London, with a benefits package that includes health coverage, a pension plan and a company vehicle scheme. The position places you in an international environment with exposure to automotive and AI technologies and offers clear paths for career development within a fast-expanding global organisation.

Guidance for applicants

Lead your resume with a track record that proves you’ve spent at least six years in PR or related fields, with notable work in automotive, tech or premium consumer sectors and visible impact in the UK market.

Show how you’ve localised global messaging for the UK, built and sustained media relationships, and managed product launches end-to-end, including working with external agencies and keeping projects on schedule and within budget. Include specific examples with metrics where you can, media reach, sentiment, share of voice and campaign ROI.

Be ready to talk through a UK PR strategy you led, the steps you took to align with regional and global goals, how you coordinated with cross-functional teams, and the results you achieved for XPeng or a similar brand.

Consider a thoughtful question for the interview panel about expectations for the first year, how success is measured in the UK market, and how XPeng balances global brand guidelines with local market needs. You might also ask how the UK team collaborates with European and global headquarters on strategic priorities.