Senior Consultant, Demand Generation Marketing - Digital Customer

Deloitte is looking for a Senior Consultant in Demand Generation Marketing to join a one-year fixed-term contract that sits at the crossroads of strategy and execution. The role is hybrid, anchored in Toronto, ON, with a broad footprint across Canada. It’s a fit for someone who enjoys turning plans into measurable results, thrives on cross-functional collaboration, and wants to help build brand, engagement and pipeline in a B2B environment.

R8dius, an Indigenous majority-owned professional services and technology partner, collaborates with Deloitte to widen opportunity and prosperity for Indigenous communities. The listing frames a purpose-driven culture focused on learning, growth and making an impact that matters. If you value working with diverse clients and teams to solve complex problems, this opportunity could suit you well.

The ideal candidate is comfortable bridging marketing strategy with day-to-day execution, coordinating multi-channel campaigns, and guiding programs from concept through completion. You’ll partner with marketing, sales and GTM stakeholders, while also coordinating with external agencies and content partners to ensure timely, high-quality materials and outcomes.

• Learn from senior experts and receive on-the-job coaching to deepen your technical skills
• Be encouraged to grow your capabilities across the marketing tech stack and beyond
• Work with a variety of clients to tackle their most challenging problems
• Enjoy flexible, practical benefits that support well-being and connections
• Operate in an agile setting where results matter more than location

Turning strategy into action across demand channels

Your day-to-day will revolve around guiding integrated demand generation programs from concept to launch, translating strategic goals into concrete project plans, schedules and milestone trackers. You’ll draft charters, Statements of Work, and timelines, then oversee the creation and delivery of assets across email, social, websites, webinars and digital campaigns, keeping campaigns aligned with deadlines and objectives.

You’ll align marketing and GTM efforts with revenue targets, coordinating with resource managers and teams to pull together the right people and capabilities. You’ll keep stakeholders informed about status, risks and dependencies, and you’ll manage external partners to ensure timely, high-quality marketing materials reach their audience.

Budget oversight will be part of the role, including monitoring expenditures, supporting contract negotiations and evaluating agency performance against goals. You’ll coordinate global and regional asset deployment, oversee localization to fit diverse markets, and work with regional teams to uncover opportunities and adapt plans to local needs. You’ll maintain comprehensive BOMs to show what assets exist and what’s available, while building out marketing automation workflows, lead nurture programs and lead scoring to lift effectiveness. Finally, you’ll translate campaign performance into actionable guidance and ensure smooth handoffs between marketing and sales to maximise results.

What you’ll bring and what helps you stand out

You’ll need a solid foundation in demand generation and digital marketing within B2B, SaaS, technology or professional services contexts, plus proven program and project management skills across multiple initiatives. You should have experience turning strategy into concrete plans, SOWs and structured campaign frameworks, and you’ll be comfortable working with cross-functional teams and external partners. Strong communication and stakeholder-management abilities are essential, as is a track record of managing budgets and campaign spend. You’ll also bring a working knowledge of demand-gen concepts, funnel optimization, and lead lifecycle management, plus experience with marketing automation, lead nurturing and lead scoring. A bachelor’s degree in Marketing, Business, Communications or a related field (or equivalent experience) is expected, along with the ability to thrive in a fast-paced, evolving environment.

• Proven track record in demand generation, digital marketing, campaign management or marketing program leadership within B2B, SaaS, tech or professional services
• Experience working with marketing, sales and GTM stakeholders in a collaborative way across multiple initiatives
• Ability to manage several projects at once, keeping them on track and within budget
• Experience drafting project plans, SOWs and campaign execution frameworks for complex programs
• Skilled at coordinating with agencies, vendors and external partners to deliver timely, high-quality materials
• Budget management experience and comfort with tracking expenditures against plan
• Knowledge of demand generation tactics, lead lifecycle, and funnel optimization
• Experience using marketing automation platforms, lead nurturing and lead scoring methodologies
• Strong analytical chops to assess performance and identify opportunities for improvement
• Clear written, verbal, and presentation communication abilities
• Capacity to prioritise in a fast-changing environment and manage competing demands
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent professional experience

Nice-to-haves to consider as you tailor your application include experience running global or regional programs, familiarity with Marketo, HubSpot, Eloqua, Pardot or similar tools, exposure to content marketing and thought leadership, knowledge of attribution and pipeline analytics, localization and regional activation know-how, and an understanding of sales/marketing alignment. Additional assets include BOM development, strong detail orientation, and project management certifications such as PMP or Agile.

Compensation, benefits and the rhythm of work

The salary range for this position is 80,000.00 CAD per year to 138,000.00 CAD per year, and there may be eligibility for a bonus program. Deloitte emphasises a competitive, fair approach to compensation, benchmarked across various roles and sectors. The Total Rewards package includes more than base pay and traditional benefits, with annual mental health support benefits of up to 4,000 CAD, a 1,300 CAD flexible benefits spending account, Deloitte Days, Development and Innovation Days, and flexible work arrangements within a hybrid structure.

The role is a hybrid, Toronto-based position on a 1-year fixed-term contract, with available locations across Canada listed as Burlington, Calgary, Edmonton, Fredericton, Halifax, Kitchener, Moncton, Ottawa, Regina, Saint John, Saskatoon, St. John's, Toronto, Vancouver, Victoria and Winnipeg.

R8dius and Deloitte emphasise an inclusive, diverse environment and offer both human and AI-assisted screening to identify the skills and qualities that matter, while protecting privacy. If you need accommodations during the process, you can reach out at [email protected], and for other inquiries you can contact [email protected].

Advice for applicants

Lead with your demand-gen leadership and end-to-end program management experience, especially in B2B or SaaS settings. In your resume, front-load details about campaigns you’ve owned from strategy through to execution, including SOWs, charters and milestone plans.

Demonstrate how you’ve built and refined marketing automation, lead nurturing and lead scoring to lift conversion, and cite the metrics you used to judge success. Be ready to talk through cross-functional collaboration with marketing, sales and regional teams, and share examples of how you balanced global standards with local market needs.

Prepare stories about how you analysed campaign performance and translated data into actionable optimisations. Have a concrete example of a revenue impact tied to a demand-gen initiative and describe the process you used to track and optimise the program.

Have a pointed question ready about how regional priorities influence demand-gen roadmaps this year, or how Deloitte’s regional teams collaborate with global campaigns to address market gaps and opportunities.

How to apply

If you require accommodations during the application process, contact [email protected]. For general inquiries about the role, you can reach out to [email protected].