Store Manager

The North Face is seeking a Store Manager for its Kingston upon Thames shop in London. The role is onsite and is ideal for someone who wants to shape the in-store experience while guiding a team. The company sits within the VF family, a global apparel group dedicated to sustainable and active lifestyles. Reference code R-20260825-0051 accompanies this role. It’s a good fit for a hands-on leader who enjoys coaching staff and driving solid store performance.

In this position you’ll have room to apply your ideas while drawing on the support of a large, global organisation. You’ll be encouraged to test new solutions that boost sales and customer satisfaction, all while staying aligned with brand standards. The North Face aims to spark curiosity, build communities and lead with integrity, and the right person will embody those values in every customer interaction.

The North Face is part of VF, a company committed to guiding principles like living with integrity, acting courageously, being curious, acting with empathy and persevering through challenges. This role offers a chance to contribute to a team that values those ideals and to grow within a brand known for exploration and reliability.

Guiding the Kingston store through the day

Day to day, you’ll lead, motivate and mentor your store teams to place the customer at the centre of everything, while carving out opportunities to improve the way the store operates. You’ll keep the store running smoothly by applying established retail processes and looking for practical tweaks that enhance efficiency. Inventory control and profit and loss oversight sit at the core of your responsibilities, and you’ll report on performance metrics and KPIs to drive better store results. You’ll also make sure the store’s presentation aligns with the brand’s visual merchandising guidelines so the space always feels inviting and on-brand.

Your fit for the role

Must-haves for the role include the following capabilities and experiences.

• You genuinely enjoy helping customers and can stay calm and focused in a busy store.
• You know how to build a strong team through mentoring and by creating a positive, engaging work environment.
• You bring experience running a store, including budgeting and planning, daily operations and merchandising.
• You communicate clearly in English, both in writing and speaking; another language is a plus.
• You can use MS Office and various POS systems with confidence.
• You’re flexible for weekend, evening and holiday shifts as needed.

Nice-to-haves that would help you hit the ground running include this:

• Additional language skills beyond English.

What you’ll get in return

The North Face sits within VF, and the benefits are designed to support mental, physical and financial well-being for all VF associates. In addition to a competitive salary, you’ll find a pension plan and a staff discount of 50%. The role also offers career ownership, so you can build knowledge and experience across different brands, and a culture that prioritises respectful feedback and integrity. You’ll receive tailored training from induction onward, with ongoing online and in-person sessions to support your growth both professionally and personally. There are opportunities to network with other Store Managers across Europe and with the head office.

VF emphasises a culture of belonging, focusing on diversity, openness and authenticity in the workplace. The company is committed to equal opportunity and affirmative action, welcoming applicants from all backgrounds and providing equal opportunities for both associates and candidates.

If this sounds like the kind of environment where you can contribute and grow, the team would be glad to hear from you. While they review many applications, they will only contact successful candidates for interviews.

Advice for applicants

Lead your resume with a line that highlights the size of teams you’ve managed and the concrete improvements you’ve delivered in customer satisfaction or sales.

Show the must-have capabilities with real examples that show budgeting, planning, operations and merchandising. Include tangible metrics that demonstrate how your leadership moved the needle in a store setting.

Be ready to discuss how you would apply established retail processes while also proposing practical improvements, especially in line with the brand’s visual merchandising guidelines and inventory controls.

Consider a question that reflects the European network and training opportunities, for example asking how the store team collaborates with others across Europe and what the onboarding and development path looks like with the head office.